Privacy Policy
'Digital Media Tech Show' has established the following privacy policy to protect users' personal information and rights in accordance with the Personal Information Protection Act and to handle users' complaints related to personal information smoothly. In the event of any amendments to the privacy policy, such changes will be announced through the website's notice section.
This policy is effective from August 1, 2025.

KINTEX (hereinafter referred to as the 'Company') establishes and discloses the following personal information processing guidelines to protect the personal information of data subjects and to handle complaints related to personal information promptly and smoothly in accordance with Article 30 of the Personal Information Protection Act.

**Article 1 (Purpose of Processing Personal Information)**
The Company processes personal information for the following purposes. The processed personal information will not be used for purposes other than the following, and if the purpose of use changes, necessary measures will be taken, such as obtaining separate consent in accordance with Article 18 of the Personal Information Protection Act.

1. Membership registration and management on the exhibition website
Personal information is processed for purposes such as confirming the intention to register, identifying and authenticating individuals for membership services, maintaining and managing membership qualifications, verifying identity under the limited identity verification system, preventing misuse of services, confirming consent from legal representatives when processing personal information of children under 14, providing various notices and notifications, and handling complaints.
2. Provision of goods or services
Personal information is processed for purposes such as providing exhibition/convention services (booth participation, exhibition admission, etc.), content provision, customized services, identity verification, age verification, payment and settlement of fees.
3. Handling complaints
Personal information is processed for purposes such as verifying the identity of complainants, confirming complaint details, contacting and notifying for fact-finding, and notifying processing results.
4. Exhibition satisfaction survey
Personal information is processed for purposes such as conducting satisfaction surveys and investigating complaints related to the exhibition.
5. Utilization for marketing and advertising
Personal information is processed for purposes such as providing new services and customized services, providing event and promotional information and participation opportunities, providing services and advertisements based on demographic characteristics. Additionally, the Company may contact data subjects using their personal information for the promotion or solicitation of goods or services.
6. Collection items and status of personal information
* Required items: Login ID, name, gender, mobile phone number, classification (general/business), email, residence, age group, date of birth
* Optional items: Affiliation (company name), phone number, survey
* Collection methods: Website (web/mobile), written forms, online/offline event participation, etc.
* Retention basis: Consent to the privacy policy upon membership registration

**Article 2 (Processing and Retention Period of Personal Information)**
1. The Company processes and retains personal information within the period of personal information retention and use agreed upon when collecting personal information from the data subject or as required by law.
2. The processing and retention periods for each category of personal information are as follows:
1) Membership registration and management on the website: Until withdrawal from the website
However, in the following cases, until the end of the relevant period:
* If an investigation or inquiry is ongoing due to a violation of related laws: Until the end of the investigation or inquiry
2. Provision of goods or services: Until the completion of the supply of goods/services and the settlement of fees
However, in the following cases, until the end of the relevant period:
* Records related to transactions such as display/advertisement, contract content and performance under the Act on Consumer Protection in Electronic Commerce, etc.:
• Records on display/advertisement: 6 months
• Records on contract or withdrawal of subscription, payment, supply of goods, etc.: 5 years
• Records on consumer complaints or dispute resolution: 3 years
3. Utilization for marketing and advertising: Until the expiration of the retention period (stored for up to 5 years and then destroyed)

**Article 3 (Provision of Personal Information to Third Parties)**
This event operates an electronic business card system to provide useful information exchange services between organizers, visitors, and participating companies. Personal information is provided to third parties only in cases corresponding to Article 17 and Article 18 of the Personal Information Protection Act, such as special provisions of the law.
When visiting a participating company's booth or scanning the barcode on the admission badge at the entrance of the exhibition hall, it is considered equivalent to exchanging business cards, and the personal information of the customer is automatically provided to the organizer (RoboWorld, The AI Show, DFS, DUE) and the participating company.

**Recipients**
Co-organizers (RoboWorld, The AI Show, DFS, DUE)

**Purpose of Use by Recipients**
Exhibition promotion, information delivery, business & marketing utilization, domestic and international exhibition certification

**Provided Personal Information Items**
Information submitted during exhibition registration

**Retention and Use Period by Recipients**
5 years, 3 years, 1 year respectively

**Article 4 (Entrustment of Personal Information Processing)**
1. The Company entrusts personal information processing tasks as follows for smooth personal information processing:
* (Entruster): KINTEX (Trustee): MICE Hub
* Entrusted tasks: Website management and maintenance
* Entrustment period: Until the end of the entrustment contract

* (Entruster): KINTEX (Trustee): To be announced
* Entrusted tasks: Management of entry registration for participating companies and visitors
* Entrustment period: Until the end of the entrustment contract

* (Entruster): KINTEX (Trustee): To be announced
* Entrusted tasks: Sending event information via email and marketing SMS
* Entrustment period: Until the end of the entrustment contract

2. When entering into an entrustment contract, the Company specifies matters related to the prohibition of personal information processing for purposes other than the performance of entrusted tasks, technical and managerial protection measures, restrictions on re-entrustment, management and supervision of trustees, and liability for damages in documents such as contracts in accordance with Article 25 of the Personal Information Protection Act, and supervises whether the trustee processes personal information safely.
3. If the content of the entrusted tasks or the trustee changes, the Company will disclose such changes through this privacy policy without delay.

**Article 5 (Rights and Obligations of Data Subjects and Methods of Exercise)**
1. Data subjects may exercise the following rights related to personal information protection at any time:
* Request to access personal information
* Request correction in case of errors, etc.
* Request deletion
2. The exercise of rights under paragraph 1 can be made to the Company in writing, by phone, email, fax, etc., and the Company will take action without delay.
3. If the data subject requests correction or deletion of errors in personal information, the Company will not use or provide the personal information until the correction or deletion is completed.
4. The rights under paragraph 1 can be exercised through the legal representative of the data subject or an agent delegated by the data subject. In this case, a power of attorney in the form prescribed by the Enforcement Rules of the Personal Information Protection Act must be submitted.
5. Data subjects must not infringe on the personal information and privacy of themselves or others processed by the Company in violation of the Personal Information Protection Act and other related laws.

**Article 6 (Items of Personal Information Processed)**
The Company processes the following personal information items:
1. Membership registration and management on the website
* Required items: Name, contact information, email, affiliated organization, department, membership type survey, employee (group), recommender (ID or name), survey
2. Provision of services
* Required items: Name, contact information, email, affiliated organization, department, membership type survey, employee (group), recommender (ID or name), survey
3. During the use of internet services, the following personal information items may be automatically generated and collected:
* IP address, cookies, MAC address, service usage records, visit records, records of improper use, etc.

**Article 7 (Destruction of Personal Information)**
1. The Company destroys personal information without delay when the retention period has expired or the processing purpose has been achieved.
2. If personal information must continue to be preserved according to other laws despite the expiration of the retention period or the achievement of the processing purpose, the personal information is moved to a separate database (DB) or stored in a different storage location.
3. The procedures and methods of personal information destruction are as follows:
* Destruction procedures: The Company destroys personal information immediately when the reason for destruction occurs.
* Destruction methods: Personal information recorded and stored in electronic file form is destroyed using methods such as deleting DB data so that the records cannot be reproduced, and personal information recorded and stored in paper documents is destroyed by shredding or incineration.

**Article 8 (Measures to Ensure the Safety of Personal Information)**
The Company takes the following measures to ensure the safety of personal information:
1. Administrative measures: Establishment and implementation of internal management plans, regular employee training, etc.
2. Technical measures: Management of access rights to personal information processing systems, access control, encryption of unique identification information, installation of security programs
3. Physical measures: Access control to computer rooms, data storage rooms, etc.

**Article 9 (Matters Concerning the Installation, Operation, and Rejection of Automatic Personal Information Collection Devices)**
1. The Company may use 'cookies' that store and retrieve usage information from time to time to provide users with individually customized services.
2. Cookies are small amounts of information that the server (http) used to operate the website sends to the user's computer browser and are sometimes stored on the user's PC hard disk.
* Purpose of using cookies: To identify the usage patterns of users visiting each service and website, popular search terms, whether secure access is made, etc., and to provide users with optimized information.
* Installation, operation, and rejection of cookies: Users can refuse to store cookies by setting options in the Tools > Internet Options > Privacy menu at the top of